East Africa CEO Survey 2024

Among other key findings:

• Despite a cautiously optimistic view of global economic growth sentiments amongst East African CEOs, concerns around inflation, macroeconomic volatility, cyber risk and geopolitical conflict are top of mind for them.
• In positioning themselves for the future, CEOs are aware of the role technology can play in unlocking value. While the implementation of generative AI has been slow, CEOs recognise that this technology will enhance their companies’ ability to establish trust with stakeholders (54%) and improve the quality of their products and services (59%).
• As African countries continue to prioritise taking action to ease the impact of climate change, East African CEOs and the businesses they lead are making good progress towards taking actions related to climate change as they see the significance of doing such. 

The totality of this year’s survey results reflects an awareness among CEOs of the challenges that affect their business models. Respondents identified the regulatory environment as a significant obstacle and additional concerns were raised about the lack of skills within the company's workforce (29%) and competing operational priorities (26%). Infrastructure challenges (24%) and a shortage of technological capabilities (23%) added further pressure on operations. Supply chain instability (22%) and bureaucratic processes within the company (14%) were also cited as barriers to creating value in their businesses.

For East Africa CEOs to take advantage of the growth opportunities that exist, while safeguarding the future viability of their businesses, they will need to tackle both existential as well as operational challenges, of which are within their sphere of influence.