Reinvention on the edge of tomorrow

PwC’s 28th Annual Global CEO Survey: Tanzania perspective

Publication
1 minute read
March 18, 2025

Reinvention on the edge of tomorrow is the theme of PwC’s 28th Annual Global CEO Survey, which polled 4,701 CEOs in 109 countries and territories from 1 October through 8 November 2024. Separate reports have also been issued summarising responses from CEOs in sub-Saharan Africa and East Africa. This report (titled “PwC’s 28th Annual Global CEO Survey: Tanzania perspective”) summarises feedback from the 58 (prior yr: 68) respondents from Tanzania.

Among the key findings

Economic forecast and business sentiment.

Positive territory outlook: Tanzanian CEOs remain optimistic about their local economic growth, with 81% of them saying it will improve in the next 12 months.
Cautious global outlook: Despite lowering global inflationary pressures, Tanzanian CEOs are cautious about global economic growth, with 59% saying it will improve in the next 12 months.
Key threats: 31% of Tanzanian CEOs feel increasingly threatened by geopolitical conflicts within the region. Inflation and cyber security remain a key threat to 28% of CEOs.

Continual reinvention

Viability: 53% of Tanzanian CEOs believe that their business is economically viable for more than 10 years.
High viability factors: Tanzanian CEOs indicated internal and external factors that can contribute to their company’s long-term viability.
Strategic decisions: Tanzanian CEOs have reallocated 10% or less of their financial and human resources across their business units, which may affect long-term profitability and growth.
Industry convergence: Participating in new markets, 60% of CEOs reported that their revenue has increased up to 20%, while 37% of CEOs reported they made more than 20% of their company’s revenue in the last five years.

AI

Efficiency and profitability: AI adoption is paying off for Tanzanian CEOs are seeing positive returns in the efficiency and profitability.

Climate

Climate action: Tanzanian CEOs remain committed to climate actions, 22% indicated that their climate-friendly investments decreased their costs, 32% indicated that these investments have increased their revenue.
Barriers: Tanzanian CEOs reported the following barriers to climate-friendly investments: available finance (23%), regulatory complexity (18%), and the lack of demand from external stakeholders (15%).