Tanzania’s business environment continues to evolve in ways that demand both steadiness and adaptability. Leaders operate in a landscape shaped by shifting regulatory expectations, rapid digital uptake and a steadily growing domestic market.
Overview and key insights
Confidence paradox
- 65% of Tanzanian CEOs project strong revenue growth over three years, yet 50% worry they are not transforming fast enough to keep pace with technological change.
- 82% of them are continuing to be optimistic about growth in their local markets over the next 12 months, notably higher than the 55% of Global CEOs.
Threat hierarchy shift
- Skills availability (27%) has overtaken cyber risk as the primary concern, whilst geopolitical conflict (22%) and macroeconomic volatility (20%) complete the top three threats.
The reinvention imperative: AI, innovation and transformation
- AI implementation gap: Despite 70% reporting readiness for AI adoption, only 36% have clear AI strategies and just 19% consider that their investment levels are sufficient.
- Trust: 38% of Tanzanian CEOs believe their leadership teams were adequately prepared to anticipate disruption.
- Innovation: 82% of Tanzanian CEOs can attribute revenue contribution from new products, with 67% seeing revenue contributions ranging from 10% to over 50% in the last three years.
- Workforce: As AI adoption speeds up, 38% of CEOs foresee a decrease in junior roles like analysts and associates over the next three years. This highlights the pressing need for upskilling and developing talent.
Strategic partnerships rising
- Partnerships: 25% of CEOs plan to prioritise technology partnerships over the next three years, with 40% planning major acquisitions worth over 10% of company assets.
- Regional focus intensifying: 46% are exploring new geographical markets, with Kenya and Uganda remaining top investment destinations as intra-Africa trade gains momentum.
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PwC’s 29th Annual Global CEO Survey: Tanzania perspective
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