The retail banking industry in the East Africa region is undergoing transformational change. In fact, change is the new normal and it has been for a while now.
Recognising the importance of the industry to our regional economy, as well as the transformative forces well underway, PwC has published our East Africa Banking Survey to share insights about how industry players are managing change.
Our survey includes insights from CEOs, CFOs and other senior representatives of the banking industry in Kenya, Uganda, Rwanda and Tanzania. One of the first questions that we asked them was to identify one macroeconomic trend that will shape their bank’s business the most in the coming five to ten years. Their responses are enlightening and even surprising.